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I-N has been leading the beauty industry into a cleaner, safer, earth-conscious future since its beginning with Horst Rechelbacher, "the father of safe cosmetics." Today, co-owners Kiran Stordalen and Nicole Rechelbacher lead I-N while maintaining the same rigorous standards for wildly effective, super-natural hair, skin, and body care. Their meticulous selection of plant-derived, clinically proven, active ingredients are always cruelty-free and responsibly produced to minimize impact on the environment. They strive to exceed the standards of their certifiers, and aspire to make every component of their packaging recyclable. They're devoted to doing the best they can—until they can do better.
Organic and natural botanicals are the foundation of every I-N product. We select ingredients that are proven to be biologically compatible with your skin, hair and body, and use the power of nature to illuminate, restore and enhance your natural beauty.
We have therefore hand-picked over 225 plant-based active ingredients from around the world, and we take equal care in how we process them - we would not want to limit or diminish their natural potency. That means carefully selecting only non-toxic preservatives that ensure we get the most out of every precious ingredient, extending the shelf life of our products without compromising safety.