I-N has been leading the beauty industry into a cleaner, safer, earth-conscious future since its beginning with Horst Rechelbacher, "the father of safe cosmetics." Today, co-owners Kiran Stordalen and Nicole Rechelbacher lead I-N while maintaining the same rigorous standards for wildly effective, super-natural hair, skin, and body care. Their meticulous selection of plant-derived, clinically proven, active ingredients are always cruelty-free and responsibly produced to minimize impact on the environment. They strive to exceed the standards of their certifiers, and aspire to make every component of their packaging recyclable. They're devoted to doing the best they can—until they can do better.
Organic and natural plant-powered science is the basis of every I-N product. They select ingredients that are proven to be biologically compatible with our skin, hair, and bodies, harnessing the power of nature to enhance your natural beauty. They source more than 225 plant-based active ingredients from around the world, and take great care in how they process them, too—I-N wouldn’t want to reduce their natural potency. That means careful selection of only non toxic preservatives that will make sure you get the most out of each precious ingredient, prolonging your products’ shelf life without compromising on safety.
