Are you looking for natural beauty products that work really well? Preferably vegan and organic? Completely safe for your skin, hair and body, without harming animals? Do you feel it’s important for beauty brands today to develop and engage in sustainable ways?
If you answered at least one of these questions with a firm “yes”, then you have come to the right beauty brand! Because here at I-N that’s exactly what we do for you: making the best working beauty products for skin, body and hair that are sustainable in every way.
Read on to discover what we do to create the best possible sustainable beauty products, and how we do it.
Bye-bye nasties, hello healthy and safe products!
For starters, say goodbye to parabens, sulphates, synthetic fragrances and animal suffering.
In our I-N products all the nasties from the past have been replaced by the best that both Mother Nature and modern science can provide.
Why? Because this is the most sustainable choice for you and planet earth. This modern fusion between the power of plants and scientific knowledge really works wonders for your skin, body and hair.
Have a closer look at what’s I-N and what’s out:
Your skin tells your life’s story.
Naturally, we can edit the lines
Naturally, we can edit the lines
No sustainability without transparency
For you to make sustainable choices, it is vital that you have the most relevant information possible. At I-N you know therefore exactly which plants and ingredients have been used, and which standards and certificates have been met for each product. To make this easy, you can find all this essential information on the recyclable bottles or paper packaging.
Good for you, good for the planet
Eating, using, or containing no food or other products derived from animals
No animal testing. Leaping Bunny is the only internationally recognized cruelty-free program. This standard is awarded to companies who prove that the finished products and the individual ingredients have not been tested on animals. I-N's compliance start date is September 2008.
The United States Department of Agriculture awards its seal to products whose total contents are 100% certified organic, or whose total contents are 95% certified organic where the remaining 5% of contents are drawn from a small, select number of ingredients that are not organically grown, and pose no known risk to health or environment.
100% certified wind energy. Green-e® is a renewable energy program through the Center for Resource Solutions. I-N participates in the Green-e® Marketplace program. We purchase wind energy through the local utility for our Headquarters. I-N also purchases wind renewable energy certificates (RECs) for the energy used on our behalf by our manufacturing partners.
COSMOS ORGANIC & COSMOS NATURAL
The Cosmos Organic internationally recognized standard of organic and natural cosmetics requires 95% of the product’s agro-ingredients to be organically produced. The remaining ingredients must meet strict criteria to ensure that they are not damaging to our health or the environment. This standard also bans GMO, nano-ingredients, irradiation and animal testing.
The Cosmos Natural certification applies when some plant-based ingredients or essential oils are not available certified organic, like the beloved jasmine. Although not required, the organic content % will be on the product label. We strive for a minimum of 65%.
clean skin and hair, need green packaging
It would be a little silly to go through all this effort about what’s I-N side and forget about the packaging. These as well need to be as sustainable as possible, of course.
Your refreshingly natural skin- or haircare products come therefore either in a HDPE plastic bottle or in an infinitely recyclable glass bottle.
True, plastic is far from ideal. But for the time being we really need to use it. That is, until a better sustainable alternative comes along. Until then, it makes sense to choose for HDPE plastic. Because it’s ranked 3rd in most demanded post consumer recycled plastics. Supporting a higher likelihood of recyclability than a majority of other plastic types.
So, when plastic is used as a container, then you can be sure that the HDPE tube or bottle with eco soft touch, consists at least out of 65% recycled materials.
"What's good for the earth is good for us. With advances in plant chemistry, there's simply no reason to make products any other way."
we do the best we can until we can do better
You may wonder who’s behind this wonderful beauty philosophy you’re reading about. Horst Rechelbacher was his name, and he was before I-N the driving force behind the vegan haircare brand AVEDA.
As an avid environmental actictivist, Horst wanted to practice what he preached. So he set out to create a beauty brand that had “green” and sustainability in its DNA.
After his passing in 2014, his life partner Kiran Stordalen and his daughter Nicole Rechelbacher took over. Continuing the work he had started in 2008.
You can read about the full story here.
Premium vegan skin- and haircare for your everyday needs
The days of choosing your hair- and skincare from different beauty brands are finally over. We have something for every skin and every hair type, and cover all possible problems your skin or hair may experience.
With I-N, you can now safely put together your complete organic, vegan and natural hair and skin routine. You will not only be making the best decision for yourself, but you will also be making the best decision for our planet!
The luxury you experience when using I-N translates on several levels. The organic and naturally sourced ingredients, the scientific research and formulas prior to production, as well as the sustainable development of the packaging make I-N a premium beauty line.
Curious to know which products are perfect for you? Have a look!
SKINCARE / BODYCARE
Taking the time to look after your skin isn't easy when life is busy, but to naturally glow from top to bottom isn't as difficult as you might think.
Dull skin, dark circles, blackheads or fine lines - you name it, we deal with it! All your skin needs or problems get a solution with our I-N skin care.
A healthy, luxuriant hairstyle, restored hair right down to the hair follicles or intense scalp care? You will find it, and much more, at I-N.
Our different hair routines treat your dry, dull, damaged or thinning hair in no time.