Intelligent™ beauty

100% transparency.
No greenwashing.

Earth-conscious beauty life - changing results.
I-N
Advanced plant science
Organic essential oils
Active plant-based ingredients
Sustainable packaging
100% transparency
Out
Petroleum-based formulas
Parabens
Synthetic fragrance
Harsh preservatives
SLS and other irritating Surfactants

Driven by a mission

Clean, green, beyond the call of beauty. It's in our DNA.

We believe that everything we do makes a world of difference. Self-care isn’t just about looking good today, it’s an investment in a brighter future for your body and for the planet. Hair and skin care can and should be truly high-performance and “green,” “clean,” organic, sustainable, and safe for the environment. We’ll never settle for less.

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Skin
Powered by plants to enhance your natural beauty.
Shop skincare
Body
Get the glow from head to toe.
Be kind to your body
Hair
Lather, rinse, style-and smile.
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Intelligent™ beauty is about harnessing the natural powers of plants without harming the environment. We’re a women-owned company devoted to organic, earth-conscious, cruelty-free, non-toxic beauty products that are proven to work. Our hair and skin care products are supremely effective with plant-based active ingredients that fuse nature and science—and they smell delicious, naturally.