Intelligent™ beauty

100% transparency.
No greenwashing.

Earth-conscious beauty life - changing results.
Advanced plant science
Organic essential oils
Active plant-based ingredients
Sustainable packaging
100% transparency
Petroleum-based formulas
Synthetic fragrance
Harsh preservatives
SLS and other irritating Surfactants

Driven by a mission

Clean, green, beyond the call of beauty. It's in our DNA.

We believe that everything we do makes a world of difference. Self-care isn’t just about looking good today, it’s an investment in a brighter future for your body and for the planet. Hair and skin care can and should be truly high-performance and “green,” “clean,” organic, sustainable, and safe for the environment. We’ll never settle for less.

Learn more
Powered by plants to enhance your natural beauty.
Shop skincare
Get the glow from head to toe.
Be kind to your body
Lather, rinse, style-and smile.
Shop now

Intelligent™ beauty is about harnessing the natural powers of plants without harming the environment. We’re a women-owned company devoted to organic, earth-conscious, cruelty-free, non-toxic beauty products that are proven to work. Our hair and skin care products are supremely effective with plant-based active ingredients that fuse nature and science—and they smell delicious, naturally.