NEW - Shine Bright Moisture Mask

Shine Bright like you should

Organic, cruelty-free, non-toxic, sustainable beauty products, that's what I-N offers you.

Our products are a fusion between nature and science.
Created for everyone wanting more for their hair, skin, & our planet.

New Liquid Green Eye Whip

Bye bye dry and puffy under-eye! Our Liquid Green Revival Eye whip to the rescue.

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Intelligent nutrients

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Our newest addition, Amplifi-Hair™️ Micellar Shampoo & Volumizing Conditioner are here to give you that VA-VA-VOLUME!

Earth-conscious beauty - Life changing results.
Intelligent descisions start by eliminating the bad.
I-N with
Advanced Plant Science
Organic Essential Oils Aromas/Flavors
Proven Plant Actives
Sustainable & Recycleable Packaging
Seals & Certifications
Food-Based Preservatives
Gentle Plant Cleansing Agents
100% Transparency
Active In Change/Legislation
OUT with
Petroleum-Based Formula
Synthetic Fragrance/Animal Musks
Parabens & 1000s More
Metallized Plastic Closures/Foil Inks
Animal Ingredients
Harsh Preservatives
SLS And Other Irritating Surfactants
Hidden Ingredients
Cheap Outsourcing

Driven by a mission

Clean, green, beyond the call of beauty. It's in our DNA.

We believe that everything I-N does and stands for, makes a world of difference.

"Self care isn’t just about looking good today, it’s an investment in a brighter future for your body and for the planet."

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