Fortifi-hair™ Leave-in Treatment 150 ml
Fortifi-hair™ Leave-in Treatment 150 ml
Fortifi-hair™ Leave-in Treatment 150 ml
Fortifi-hair™ Leave-in Treatment 150 ml
Fortifi-hair™ Leave-in Treatment 150 ml
Fortifi-hair™ Leave-in Treatment 150 ml
I-N Beauty

Fortifi-hair™ Leave-in Treatment 150 ml

€36,00
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Only 17 items in stock!

Revive dry, damaged hair, and prevent future damage all in one silky elixir.

  • Detangles and smoothes hair
  • Enhances shine with plant proteins

Works beautifully for dry/damaged hair

Key ingredients

Intelli-Plant Science boabab protein, soy protein, cupuacu, shea butter

How to use
Apply roots to ends on wet hair for all-day conditioning.
I-N has been leading the beauty industry into a cleaner, safer, earth-conscious future since its beginning with Horst Rechelbacher, "the father of safe cosmetics." Today, co-owners Kiran Stordalen and Nicole Rechelbacher lead I-N while maintaining the same rigorous standards for wildly effective, super-natural hair, skin, and body care. Their meticulous selection of plant-derived, clinically proven, active ingredients are always cruelty-free and responsibly produced to minimize impact on the environment. They strive to exceed the standards of their certifiers, and aspire to make every component of their packaging recyclable. They're devoted to doing the best they can—until they can do better.
Organic and natural plant-powered science is the basis of every I-N product. They select ingredients that are proven to be biologically compatible with our skin, hair, and bodies, harnessing the power of nature to enhance your natural beauty. They source more than 225 plant-based active ingredients from around the world, and take great care in how they process them, too—I-N wouldn’t want to reduce their natural potency. That means careful selection of only non toxic preservatives that will make sure you get the most out of each precious ingredient, prolonging your products’ shelf life without compromising on safety.

Taking organic and natural into the next century.

Our story began with Horst Rechelbacher, influenced by his mother’s herbalist traditions. Horst began his career as a hairstylist at the age of 14. In his 20’s he continued to pursue his passion for wellness, traveling to India where he studied Ayurveda and its holistic healing methods. In 1978, Rechelbacher founded Aveda, one of the world’s first natural cosmetics companies. From then on, he was known as the “father of safe cosmetics.” Horst shared his passion with his daughter Nicole Rechelbacher and longtime partner Kiran Stordalen as they worked together building Aveda. After Aveda’s sale to Estée Lauder, Nicole and Kiran knew they wanted to continue their family’s tradition. In 2008, they launched the world's first USDA-certified organic hair care line, thus beginning I-N.

Improved

Changing the world of beauty.

In an industry that's largely self-regulated, we choose to have our products certified and regulated by third-party organizations with the strictest standards (and we tend to go above and beyond their standards). Transparency is in our DNA, as are our sustainability efforts and our eternal sense of responsibility to the planet. 

Leadership

Driven by passion and years of expertise.

Kiran Stordalen and Nicole Rechelbacher co-created I-N’s plant science-based beauty products to achieve the best performance and clinically proven results. I-N is rooted in our love for plants and for the planet.

We believe the only right and sensible solution to so many global problems is to embrace earth conscious, sustainable alternatives and plant-based over petroleum (and other synthetic or pseudo-natural) ingredients. That’s why we call our approach Intelligent beauty over “clean” or “green” beauty: there’s so much scientific innovation and clinical research that goes into our products, it goes beyond simply committing to supporting organic agriculture and limiting our impact on the planet.

"What's good for the earth is good for us. With advances in plant chemistry, there's simply no reason to make products any other way."

— Horst Rechelbacher

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